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Dow Automotive
An indicator that underscores the level of importance that Hyundai ascribes to the all-new, sixth-generation Elantra, a compact car, is found in the adhesives used. Thatâs right: one of the bonding methods that is being used in the production of the car in two plants, one in Montgomery, Alabama, and the other in Ulsan, South Korea, probably says more about the car than any number of other things.
Sure, one could point to all of the sophisticated technology that is available in the car, ranging from adaptive cruise control to automatic emergency braking with pedestrian detection, and say thatâs indicative. And that tech deployment is certainly notable because, again, this is a compact car, and compact cars, with few exceptions, tend to be overshadowed in importance by midsize and full-sized cars, and so while the larger cars get the tech, the smaller models get less in the way of any amenities of note (although it seems, points out Dave Zuchowski, president and CEO of Hyundai Motor America, that larger cars are giving way to crossover utility vehicles, both large and small, so their importance is being diminished).
Still, it goes to the Dow Betamate structural adhesives from Dow Automotive (dowautomotive.com) to get a powerful, telegraphed sense of what theyâve accomplished in engineering this car that has a starting price of $17,150.
In the fifth generation, there are 9.8 feet of structural adhesives deployed. For the 2017 model there are 393.7 feet. Youâre not thrifting a car when you are adding that much additional material to supplement the spot welds, to make a car stronger and quieter.
There may be other vehicles that use more structural adhesives, but there are probably few, if any, that, on a comparative basis, whether weâre talking size or price, out do the Elantra.
And then thereâs another thing. The steel. The amount of advanced high-strength steel (>60 kg/mm2) thatâs used in the structure. For the last-generation vehicle, they used 21 percent. Thatâs not a trivial number by any sense.
But then thereâs the new one. It uses 53 percent of the steels, including hot-stamped materials. Whatâs more, theyâve redesigned boxed sections for things like side members from being rectangles to hexagons; theyâve straightened the A-pillar; and theyâve even tailored the outer B-pillar so that thereâs 150 kgf material essentially above the belt line and 100 kgf below for crash energy management.
What do the materials and the adhesives and the redesigns get them? Well, for one thing, there are improvements in body rigidity (104 kgfâ¢m2/rad), both in torsion (26.8) and bending (9.2), which are 29.5 percent and 25.3 percent increases, respectively, over the outgoing model.
That, of course, contributes to a better ride, as well as a quieter cabin. But there are other factors that contribute to those attributes, as well.
A better ride is also achieved through a rear configured rear suspension. Scott Margason, director, Product Planning, explains that in the previous generation, the rear damper is oriented more in a diagonal orientation (âlaid downâ) and is comparatively short. For the new design of the coupled torsion beam axle, the damper is nearly vertical and much longer, providing the ability to tune it better.
Also contributing to improved NVH (noise, vibration, handling) are things like an isolated sub-frame, with the front bushing made of TPE and the rear rubber. There is an improved carpet foam and the layer density in increased compared with the previous generation material. There is a PET-felt material used for the rear wheel liner.
And theyâve even addressed noise transmission through the dash panel by making the holes for pass-through purposes 28 percent smaller than in the fifth-generation car.
Under the hood there is a focus on providing good fuel economy. There is a 2.0-liter engine that uses the Atkinson cycle, which is more commonly found in hybrid applications. It can be mated to either a six-speed manual or a six-speed automatic. This engine produces 147 hp at 6,200 rpm and 132 lb-ft of torque at 4,500 rpm. When mated with the automaticâwhich, is a new transmission that is designed to be more efficient with a 34 percent-smaller oil pump, uses double ball bearings, features new valve body, and has a multi-disk torque convertorâ it returns 29 city/38 highway/33 combined mpg.
Then there is an âEcoâ version of the 2017 Elantra that is fitted with a 1.4-liter, turbocharged four with gasoline direct injection. It produces 128 hp at 5,500 rpm and 156 lb-ft at 1,400 to 3,700 rpm. This engine comes with a seven-speed, dual-clutch transmission. Although certification isnât complete at the time of this writing, Hyundai engineers estimate that the combined mpg number for the Eco model will be 35 mpg.
Dave Zuchowski talks about âthe democratization of technology,â about how the sorts of tech that was introduced in the top-of-the-line Equus and Genesis sedans are making their way into cars of a more-modest price point, into cars like the Elantra. There is the aforementioned automatic cruise control, based on radar, and the automatic emergency braking with pedestrian protection, based on radar and camera sensors. There is lane departure warning and lane-keeping assist, based on the camera and on the electric power steering system (in the event of a drift out of a lane without a turn signal being activated, torque is put into the steering wheel to make an adjustment to the path). There is rear-cross traffic alert and blind spot detection that make use of radar sensors in the rear bumper; those sensors are also used for lane-change assist.
âThe compact car segment and the buyer have changed,â Zuchowski says. âIt used to be about practicality vs. emotion.â The compact car, he suggests, âused to be an appliance, something that was purchased based on affordability, low cost of ownership, and fuel economy.â Now, Zuchowski says, it isnât that those attributes donât matter, but that people are looking for a well-designed, maneuverable, and personable car.â
Zuchowski points out that in 2015 total car sales in the U.S. market were down by 2 percent, yet Hyundaiâs car sales were up by 2 percent. And of the Hyundai car offerings, both in terms of overall 2015 sales (241,706) and percentage increase over 2014 sales (+8.9 percent), the Elantra is the key car in the showroom. Whatâs more, they are forecasting a 1.5 percent increase for the overall compact car segment for 2016 (to a total segment size of 2,231,960 units), so the 2017 Elantra is ready to gain its share against a raft of tough competitors. Â Â
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